Detail Cantuman Kembali
Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts and Cases
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
Arthur A. Thompson - Personal Name
Margaret A. Peteraf - Personal Name
John E. Gamble - Personal Name
A.J. Strickland III - Personal Name
Margaret A. Peteraf - Personal Name
John E. Gamble - Personal Name
A.J. Strickland III - Personal Name
658.4012 Tho c
978-1-259-92199-5
658.4012
Text
Inggris
McGraw-Hill Book
2018
New York
xlii, 436 hlom.: ilus.; 25 cm.
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