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Consumer Behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Ketersediaan
No Register No. Panggil Edisi Lokasi Status Detail
1 000030498 658.8342 Sch c - Koleksi Kampus 3 Tersedia - Baik Detail
2 000030499 658.8342 Sch c - Koleksi Kampus 3 Tersedia - Baik Detail
Informasi Detail
Pernyataan Tanggungjawab -
Pengarang Leon G. Schiffman - Nama Orang
Joe Wisenblit - Nama Orang
Edisi 12
No. Panggil 658.8342 Sch c
ISBN/ISSN 978-1-292-26924-5
Subjek KONSUMEN
Klasifikasi 658.8342
GMD Text
Bahasa Inggris
Penerbit Pearson
Tahun Terbit 2019
Tempat Terbit Harlow
Deskripsi Fisik 508 hlm.; 27,5 cm.
Tipe Isi text
Tipe Media unmediated
Tipe Pembawa volume
Judul Seri -
Info Detail Spesifik -
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