Detail Cantuman Kembali
Strategic Management : Planning for Domestic and Global Competition
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade
658.4012 Pea s
978-1-259-25295-2
658.4012
Text
Inggris
Mc Graw-Hill
2015
New York
xxii, 842 p.; 25,5 cm.
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