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Integrated Advertising, Promotion and Marketing Communication

A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

Ketersediaan
No Register No. Panggil Edisi Lokasi Status Detail
1 000030569 659.113 Clo i - Koleksi kampus 1 Tersedia - Baik Detail
Informasi Detail
Pernyataan Tanggungjawab -
Pengarang Kenneth E. Clow - Nama Orang
Donald Baack - Nama Orang
Edisi -
No. Panggil 659.113 Clo i
ISBN/ISSN 978-1-292-22269-1
Subjek ADVERTISING
Klasifikasi 659.113
GMD Text
Bahasa Inggris
Penerbit Pearson Education
Tahun Terbit 2018
Tempat Terbit London
Deskripsi Fisik 508p.: ill.; 28 cm.
Tipe Isi text
Tipe Media unmediated
Tipe Pembawa volume
Judul Seri -
Info Detail Spesifik -
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