Detail Cantuman Kembali
Consumer Psychology : A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Paul M. W. Hackett - Personal Name
Jessica B. Schwarzenbach - Personal Name
Uta Maria Jürgens - Personal Name
Jessica B. Schwarzenbach - Personal Name
Uta Maria Jürgens - Personal Name
978-3-8474-0891-8
NONE
Computer File
Inggris
Verlag Barbara Budrich
2016
Berlin
163 hlm.
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