Detail Cantuman Kembali
The Palgrave Handbook of Service Management
This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology.
This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
978-3-030-91828-6
NONE
Computer File
Inggris
Palgrave Macmillan
2022
Cham, Switzerland
1031 hlm.
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