Detail Cantuman Kembali
Hiijrah: Islamic E-Commerce Disurpted Strategy
The aims of this research is to find an Islamic eCommerce disrupted strategy using 5C model. Our methodologies is a qualitative descriptive to evaluate and describe aspects of innovation based on 5C model. We propose a systematic approach to identify disruptive strategies of Prophet Muhammad displacing the big incumbent market and also provide commercialize the strategy for developing and implementing Islamic Commerce to be electronics. Hijrah is the best disruptive approach that was proven by Prophet Muhammad (PBUH) with the closing of the Bani Qainuqa market. He implemented 4C model commerce, collaboration, communication, connection, and only computation that He can’t. The state art of this research are the customers not only ‘go shopping’, but literally are shopping. While the sellers not only ‘go selling’ but Hijrah with the great intention. It is not only about adopting technology but also as a disrupted strategy.
M. Ruslianor Maika - Personal Name
Ariffin Abdul Mutalib - Personal Name
Helmy Taufik H - Personal Name
Ariffin Abdul Mutalib - Personal Name
Helmy Taufik H - Personal Name
NONE
Elektronik/Digital
Inggris
Universitas Muhammadiyah Sidoarjo
2023
Sidoarjo
26 hlm.
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