Elektronik/Digital
Marketing Artificial Intelligence : AI, Marketing, and the Future of Business
This book explores how artificial intelligence (AI) can improve the effectiveness and efficiency of modern marketing. The author explains the fundamental concepts of AI relevant to marketers and its various applications in advertising, analytics, content, customer service, e-commerce, email marketing, sales, SEO, and social media. Using the Marketer-to-Machine Scale framework, the book shows practical steps for initiating and growing the use of AI within an organization. Finally, the author emphasizes that AI is not a substitute for marketers, but rather a technology that enhances human creativity and strategic capabilities.
Ketersediaan
| No | Register | No. Panggil | Edisi | Lokasi | Status | Detail |
|---|---|---|---|---|---|---|
| 1 | EB0005914 | 658.8 Pau m | - | My Library | Tersedia - Baik | Detail |
Informasi Detail
| Pernyataan Tanggungjawab | - |
|---|---|
| Pengarang |
Paul Roetzer - Nama Orang Mike Kaput - Nama Orang |
| Edisi | 1 |
| No. Panggil | 658.8 Pau m |
| ISBN/ISSN | 978-1637740798 |
| Subjek |
DIGITAL MARKETING Marketing - Data Processing Artificial Intelligence - Marketing |
| Klasifikasi | 658.8 |
| GMD | Elektronik/Digital |
| Bahasa | Inggris |
| Penerbit | Matt Holt Books |
| Tahun Terbit | 2022 |
| Tempat Terbit | Dallas |
| Deskripsi Fisik | 240 halaman |
| Tipe Isi | text |
| Tipe Media | computer |
| Tipe Pembawa | online resource |
| Judul Seri | - |
| Info Detail Spesifik | - |
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