Elektronik/Digital

Understanding Public Relations : Theory, Culture and Society

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This book examines public relations from a critical socio-cultural perspective, differing from traditional approaches that focus on organizational functions. Lee Edwards explains that public relations is not only a communication tool for organizations, but also a social practice that shapes culture, power relations, identity, democracy, globalization, and the lives of society at large. This book reviews various theories on promotion, discourse, political economy, public space, the public relations profession, issues of race, class, gender, and ethics, thus providing a comprehensive understanding of the influence of public relations on contemporary society. Intended for students, academics, and practitioners, this book is an important reference in understanding public relations as a social phenomenon that transcends organizational boundaries.

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