BUSINESS Encyclopedia of Small Business, Third Edition

Often it is useful to compose a consumer profile to give the abstract idea of a ‘‘target consumer’’ a face and a personality Advertising Budget ENCYCLOPEDIA OF SMALL BUSINESS 17 that can then be used to shape the advertising message. 2. What media type will be most useful in reaching the target consumer? 3. What is required to get the target consumer to purchase the product? Does the …

Jurus Jitu Memilih Bisnis Franchise

Edisi

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ISBN/ISSN

979-26-1783-3

Deskripsi Fisik

xvi, 196 hlm.: ilus.; 24 cm.

Judul Seri

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No. Panggil

381.13 Sur j

Basic Formula for Retail Business : Prinsip-prinsip Dasar Membangun Bisnis Ri…

Edisi

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ISBN/ISSN

978-979-27-5440-7

Deskripsi Fisik

xxii, 180 hlm.; 21 cm.

Judul Seri

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No. Panggil

658.87 Gus b

The Handbook of Global Agricultural Markets: The Business and Finance of Land…

This book is a one-stop reference for practitioners and academics in finance, business and economics, providing a holistic reference to the international agriculture business. It takes a multidisciplinary approach, looking at the issues, opportunities and investable themes in the global agricultural space, combining research and practical tools.

The German Chambers of Commerce and Industry

This open access book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, peaceful labor relations, local financial markets and the “miracle of the Mittelstand”, it focuses on a characteristic aspect of governance within the German economy: The Chambers of commerce and industry. Important characteristics of the Chamber sy…

R&D Management Practices and Innovation: Evidence from a Firm Survey

This Open Access book provides a detailed account of firms’ research and development (R&D) management practices, and whether and how R&D management practices are associated with the success and the nature (explorative or exploitive) of innovation, using a unique survey of firms in Japan. While there is wide agreement that innovation is a key determinant for growth of firms, there are few stud…

50 Great Business Ideas from Indonesia : Gebrakan Perusahaan-perusahaan Indon…

Edisi

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ISBN/ISSN

978-979-3714-64-6

Deskripsi Fisik

-

Judul Seri

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No. Panggil

650.1 Mar f

Taxation, International Cooperation and the 2030 Sustainable Development Agenda

This open access volume addresses the link between international taxation, the 2030 Sustainable Development Agenda and the medium-term revenue strategy concept. It also analyses how countries and governments can reinforce this link in current and future initiatives in international taxation, including the base erosion profit shifting project initiated by the Organization for Economic Co-operati…

ENTREPRENEUR JACK MA : ALIBABA AND THE 40 THIEVES OF SUCCESS

Today, Jack Ma (Ma Yun) is one of the giants of the Internet world. His company, Alibaba, has become the world s largest e-commerce platform. The rise of Jack Ma and Alibaba is integral to the rise of China s enormous Internet economy. This book presents Ma s life experiences, entrepreneurial career and the whole process of Alibaba s creation. By going behind the scenes, the authors show how Ma…

Analisis dan Valuasi Bisnis Berbasis IFRS : Teori dan Kasus

Analisis dan Valuasi Bisnis, berbasis IFRS edisi kedua menyediakan dasar yang kuat untuk analisis bisnis, pengenalan dan pengembangan kerangka dasar penilaian menggunakan data laporan keuangan. Buku ini menghadirkan dengan sangat jelas bagaimana kerangka dasar dapat diaplikasikan pada berbagai macam konteks pengambilan keputusan. Ditujukan terutama bagi mahasiswa S-2 dan mahasiswa tingkat akhir…