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Marketing Artificial Intelligence : AI, Marketing, and the Future of Business
This book explores how artificial intelligence (AI) can improve the effectiveness and efficiency of modern marketing. The author explains the fundamental concepts of AI relevant to marketers and its various applications in advertising, analytics, content, customer service, e-commerce, email marketing, sales, SEO, and social media. Using the Marketer-to-Machine Scale framework, the book shows pr…
- Edisi
- 1
- ISBN/ISSN
- 978-1637740798
- Deskripsi Fisik
- 240 halaman
- Judul Seri
- -
- No. Panggil
- 658.8 Pau m
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