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Public Relations and Social Theory : Key Figures, Concepts and Developments
This book expands the study of public relations (PR) by integrating various social theories as a foundation for understanding the practice, function, and impact of public relations in organizational and societal life. Unlike the functional approach, which focuses on the effectiveness of organizational communication, this book positions public relations as a social practice influenced by social …
- Edisi
- 2
- ISBN/ISSN
- 978-1-315-27123-1
- Deskripsi Fisik
- xl, 454 halaman
- Judul Seri
- -
- No. Panggil
- 659.201 Oyv p
The Handbook of Organizational Rhetoric and Communication
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of l…
- Edisi
- -
- ISBN/ISSN
- 9781119265733
- Deskripsi Fisik
- 536p
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah