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Public Relations and Social Theory : Key Figures, Concepts and Developments
This book expands the study of public relations (PR) by integrating various social theories as a foundation for understanding the practice, function, and impact of public relations in organizational and societal life. Unlike the functional approach, which focuses on the effectiveness of organizational communication, this book positions public relations as a social practice influenced by social …
- Edisi
- 2
- ISBN/ISSN
- 978-1-315-27123-1
- Deskripsi Fisik
- xl, 454 halaman
- Judul Seri
- -
- No. Panggil
- 659.201 Oyv p
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah